Expanding internationally has been in our corporate DNA since our company’s early years. Probably because we come from a small village in the border between Portugal and Spain and the cross-border commerce is a reality as old as the borders themselves.

There are two primary sources of innovation – demand pull, and technology push. In the digitally driven, socially connected world we live in, user innovation has taken front and center in some of the most marketable inventions of late.

Social media, understood not only as social networks but also as all online platforms that allow interactivity, are a phenomenon that already impacts reality as a whole. Labor market and recruitment procedures are also an area where these platforms are increasingly more important. 

Presumably, Portuguese should be proud of their ability to muddle through last-minute problems. This competitive advantage is hypothetically coded in our DNA and appears to be the reason we have been able to adjust to work in developing countries, at institutions and processes still at an early stage. I have also heard that we are meant for “for big events.”

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