Expanding internationally has been in our corporate DNA since our company’s early years. Probably because we come from a small village in the border between Portugal and Spain and the cross-border commerce is a reality as old as the borders themselves.

Life in general, and business in particular, conditioned us to be independent, that to be successful, we need to rely on ourselves above all. Dubbed the superstar effect, people realize that being the best at one thing pays off disproportionately more than being good at many things: just ask any top ranked athlete.

Feedback is essential. To improve performance, our employees need to know where they are going wrong, so they can avoid problems in the future. To stay motivated, our employees need to know what they are doing right, so they can keep doing it.

Presumably, Portuguese should be proud of their ability to muddle through last-minute problems. This competitive advantage is hypothetically coded in our DNA and appears to be the reason we have been able to adjust to work in developing countries, at institutions and processes still at an early stage. I have also heard that we are meant for “for big events.”