Expanding internationally has been in our corporate DNA since our company’s early years. Probably because we come from a small village in the border between Portugal and Spain and the cross-border commerce is a reality as old as the borders themselves.

There are two primary sources of innovation – demand pull, and technology push. In the digitally driven, socially connected world we live in, user innovation has taken front and center in some of the most marketable inventions of late.

Social media, understood not only as social networks but also as all online platforms that allow interactivity, are a phenomenon that already impacts reality as a whole. Labor market and recruitment procedures are also an area where these platforms are increasingly more important. 

Zaask, the leader online marketplace for local services in Portugal and Spain, is one of the several examples of the entrepreneurship after completing The Lisbon MBA programs. The critical aspect that led the company to such a success was the failure and the process to learn with it.